Helping digital products grow in the right direction.
For over 11 years, I’ve worked with teams of all sizes from early-stage ideas to large enterprises to shape, scale, and optimize digital products.
I focus on strategic thinking, product ideation and long-term optimization, adapting my approach to what each product truly needs. I care about creating real value through research, iteration, and thoughtful problem-solving, not just delivering what’s required.
2014 – 2025 · Maarifa
Head of Product, UX & Operations, evolving from a UX Designer into a leadership role spanning product strategy, UX leadership, delivery ownership, and company operations.
Client engagements at Maarifa, including selected Microsoft partner projects;
2020 – 2025 · BKT & BKT Pay
Product & UX Lead working on end-to-end UX strategy and product design across digital banking, fintech, and marketplace platforms.
2014 – 2021 · Akbank
UX Architect & Design System Lead supporting large-scale banking modernization.
2022 – 2024 · Arçelik, Beko & Huudle
Strategic UX Consultant contributing to enterprise app platforms and asynchronous SaaS products.
2014 – 2021 · Enerjisa, Enspire, Albtelecom
UX Lead & Product Designer driving end-to-end design for complex, data-heavy digital products.
2015 – 2019 · NVİ, TAI, YÖK
UX Specialist & Framework Consultant for mission-critical public systems.